SEO

The first thing we do is establish a baseline by auditing how your business is seen by Google via local business directory listings (citations), the sites linking to your website (backlinks), your Google My Business (GMB) listing setup, and your website’s organic SEO performance.

We use the findings from this audit to create a fully customised Local SEO campaign for your trades business that is fully managed by us. With this roadmap in place, we know where we’re starting and where we’re planning to go, which makes it easy to track performance along the way. Plus, everything we do is fully transparent, so you know exactly what we’re doing with your investment each month.

To establish your trades business online, you need to get it listed in the top local business directories. With our business listing service, we manually create a profile for you on the top New Zealand business directories online. This is also called “citation building” or “NAP citation building.” Robust, well-crafted and consistently maintained citations show Google you’re in it for the long-run. Additionally, you’ll get a link from these directories to increase your website rankings.

In addition to this, we include hyper-local citations in each Local SEO campaign we run to to boost your local search rankings even further. We focus on a handful of must-have citations and big data aggregators. This is a perfect solution if you have a new site or if you haven’t built many citations yet.

Many trades companies think that Local SEO begins and ends with getting their Google My Business (GMB) listing verified. But that’s far from the case! To be truly effective, your GMB listing requires ongoing work that includes ongoing listing maintenance (esp. when Google launches new features), competitive research so you stay ahead of your local competitors and crafting service-specific GMB posts or updates to boost your listing up the ranks.

We develop unique local service pages for your website that will help get your business ranking for specific keywords related to your local area. These pages are fully optimised for SEO and conversion, so you could use these to run successful Google Ads campaigns as well.

It goes without saying that everything we do in your Local SEO campaign is built on solid keyword research that captures the phrases your customers are typing into Google to find a trades business like yours. These keywords and phrases are then used across the entire spectrum of your Local SEO campaign to ensure your trades business is visible to customers in your local area.

Nothing gets done at Tradie Digital without a comprehensive monthly report, so we know how well your Local SEO campaign is performing and where we need to adjust or can raise the bar even further. We firmly believe that if it’s not measured, it cannot produce excellent results. Each report features a handy ROI calculator, so you can see what results your investment in Local SEO generates each month.

Local SEO plays an essential role in getting your business seen by customers in your local area. There is no question that the tactics we describe above — website audits, keyword research, citation audits, citation building, Google My Business listing optimisation and management, content creation etc. — could be done by yourself after learning the ropes during many late nights on Google. But you’ve probably got your plate filled to the brim with admin and are not keen on adding to your workload.

If you want to rank above your local competitors on Google, you need to invest in a sound Local SEO service that gives your trades business the boost it needs to claim and maintain a top spot.

The time it takes Local SEO to show results depends on many variables including the size of your local market, the population of your area and the Local SEO performance of your competitors.

Our Local SEO audit will take about a week to complete, and our team will need 2 weeks to build your citations and directory listings.

Once everything is set, we will continue to optimise other aspects of your website based on your Local SEO package, and you should see optimal results in a month or two.

Google has been putting a significant amount of resources into promoting local results in its search engine. This is because over 30% of online users search for companies that are close to them for products, services, and other information. The majority of people who search for a local service are highly motivated to take action — and how much more money would your trades business make if that action was taken on your website or GMG listing?

Just like everything else, Google places a lot of value on the content you have on your website’s pages. We will look through your site to identify pages that can be used and updated for local SEO pages.

We also build a number of local pages each quarter so you can start to rank for targeted geographic keywords, which is a smart strategy to drive qualified prospects to your trades business.